Brand Having an Identity Crisis? How to Tell—and What to Do About It
A brand identity crisis happens when your external messaging no longer reflects your internal values, goals, or audience. It’s like showing up to a board meeting in a Halloween costume—technically still you, but wildly off-brand.
Logo Design: The Cornerstone of Marketing and Service Identity
In the world of marketing and branding, a logo is more than just a visual symbol; it's the cornerstone of your brand's identity. A well-designed logo can communicate your company's values, attract your target audience, and set you apart from the competition. Let's dive into what goes into deciding what your logo will look like, how to make it stand out, how to brand it effectively, and explore some of the most popular logos and their origins.
Welcome to Your Brand Journey
