As Q4 2025 unfolds, business leaders are feeling the pressure like never before. Dubbed “The Great Squeeze” by Forbes, this moment is defined by a paradox: companies are expected to move faster, deliver more, and innovate boldly — all while managing tighter budgets, rising costs, and a workforce stretched thin[1]. In this high-stakes environment, marketing isn’t just a support function — it’s a strategic lever for growth, visibility, and resilience.